Daniele Buetti – Christoph Doswald (ed.) Merkproduct

Picture it. Claudia and Naomi, Gisele and Kate, supermodels extraordinaire. Their ultra-chic, ultra-thin bodies scrawled over with the phrase: “Never Enough of You” and similarly glossy women made to bear growths on their bodies that resemble the trademarks they’re employed to advertise: Levis, Gucci and the like. Such are the lifestyle and media code reformulations that Daniele Buetti has enacted in recent years, bringing the phantasmic effects of mass communication precisely to a point. Such media-driven …