I never had a best-seller – Steinberg, Jacob Merkproduct

Twayne Publishers, Inc., was not a prototypical publishing house. A meager capital base, a “first” book intended for instant success that was perennially postponed and not to appear for ten years, a quality poetry program destined to chew up any profits, and a publisher with editorial but no business experience – and little exposure to the publishing industry. Was there ever a greater prescription for disaster?
How Twayne Publishers, Inc., survived its inauspicious beginnings in 1948 and established a well-r…