Op = Op KITCHEN KITSCH – Jim Heimann

What began as a simple idea–giving away free brouchures with illustrations and recipes to advertise food and food brands–became so popular by the mid-20th century that recipe brochures, replete with colorful images of ornate dishes, were fixtures in every housewife’s kitchen across America. This book brings together the best–and most unbelievably kitschy–images from a broad selection of such brochures.